A strong local SEO strategy is necessary if you have a local business in the current digital landscape. This playbook will give you steps on how to dominate your geographic market and to attract more customers through local search.
.png)
Key things to focus on:
1. Claim and Optimize Your Google Business Profile (GMB)
This is the foundation of local SEO. Claim your GMB profile, verify it, and ensure your Name, Address, and Phone Number (NAP) are the same everywhere.
Ensure that the description on your profile is apt, with all necessary details filled out alongside categories, quality photos, and positive attributes.
2. Target Local Keywords:
Research keywords to find what terms people in your area are typing in to find a business like yours.
Integrate those local keywords naturally throughout your website content, title pages, meta descriptions, and service pages.
3. On-Page Optimization for Local Search:
Use your city and state in titles, headers, and throughout the content when optimizing your website for a local search.
Build local landing pages for specific services targeting the neighborhoods you serve.
4. Build High-Quality Local Citations:
Citations simply mean that your business name, address, and phone number are mentioned on online directories and websites.
Only pursue high-quality directory listings relevant to your niche and your locality. This will guarantee NAP consistency across your local mentions.
5. Leverage Online Reviews:
Ask satisfied customers to review on your Google or Yelp profile, or wherever else makes sense.
Respond to all reviews professionally and promptly, whether the reviews are positive or negative.
Bonus Playbook Strategies:
Create Local Content:
Generate content that speaks to the locals. Engage in activities such as blogging about local events, Social Media takeovers, partnering with local influencers, and much more, so as to shed light on local causes of interest to your business.
Post on Social Media:
Keep active social media profiles on platforms your target audience is on. Share local content, engage with followers, and run geo-targeted social Media Ads.
Track and Analyze Your Results:
Monitor the performance of your local SEO regularly. Use Google Search Console and its reports with other analytics sources. Pay attention to key metrics such as website traffic, local ranking in search, and conversions to pinpoint the most critical problems that should be taken care of.
By applying this the time after time, you'll enhance your online local visibility, increase your qualified leads, and dominate your geographic market.
Remember, local SEO is not a one-time activity. Keep abreast with the evolving trends and change your strategy accordingly.
